How To Format Website Pages and Blog Articles for SEO in Squarespace
A good website isn’t just about looking great—it’s about helping visitors find what they need easily and boosting your SEO. On Squarespace, using headings (H1, H2, H3) and paragraph text the right way keeps things organized and makes your pages easier to read and navigate.
Planning to update your site, add new pages, or expand sections later? Learning how to format your text now will make it much easier to keep everything looking clean and professional.
Why Proper Formatting Matters
Using headings and paragraphs the right way makes a big difference:
Easier to read – People can quickly skim your page and find what they’re looking for.
Better for SEO – Search engines pick up on your headings to figure out what your content is about, which can boost your rankings.
Clean design – Sticking to headings for structure (instead of just resizing text) keeps everything looking neat and professional.
Understanding Headings in Squarespace
Squarespace provides H1, H2, H3, and paragraph text options, but they should be used for structure, not just for adjusting font size.
H1: The Page Title
Every webpage needs a clear, easy-to-follow title, and that’s where your H1 comes in. On Squarespace, blog post titles are automatically set as the page title, so you’re already off to a great start! Here’s how it should look:
Include keywords (service, target client, location, etc.)
Clear and descriptive
Short and relevant
Used only once per page
Example: If your page is about therapy services, your H1 might be: “Therapy for Children and Families in Houston, TX”
H2: Main Section Headings
Break up your content with H2s—they’re like chapter titles for your page. They make it easier for visitors (and search engines) to follow along and get the gist of your content quickly.
Example: Your H2s might be:
“Our Approach to Therapy”
“Types of Counseling We Offer”
“What to Expect in Your First Session”
H3: Subsections Under Each H2
Use H3s for smaller sections within an H2. This helps break down content into readable chunks without overwhelming the reader.
Example: Under the H2 “Types of Counseling We Offer,” you might use H3s like:
“Individual Therapy”
“Couples Counseling”
“Teen & Adolescent Therapy”
However, if the font size feels too big, try switching to paragraph formatting instead. It’s all about finding the right balance between a good user experience and smart SEO practices.
When to Use Paragraph Text
Paragraph text is your go-to for standard body text on your website. It’s perfect for:
Explaining services and details
Writing blog content
Describing your business and mission
Tip: Avoid using headings to make text bigger—stick to paragraph text and adjust font size in Design Settings instead.
P1, P2, P3: What Are They and How to Use Them?
In Squarespace, P1, P2, and P3 are just different paragraph styles you can use to adjust text size and give your content a clean visual hierarchy. They’re handy for making your text look organized without messing with the structure.
P1: This is your biggest paragraph text. It’s great for making something like key points or important info stand out. You could use it as a section header if it fits your design vibe.
P2: This is your go-to, regular paragraph text. It’s the default for most of your content—like the main stuff you want people to read. Use it consistently to keep things looking polished.
P3: This one’s the smallest paragraph text. Perfect for the little details, like disclaimers, fine print, or any supporting info. Keep it for the less flashy stuff.
Easy, right? Just experiment a bit and see what works best for your site!
Example: If you're describing your services on a page, the main paragraph explaining them should be in P2. Any minor details, like pricing or location info, can go in P3.
Monospace: Monospace text is formatting where each character uses the same space. It’s great for showing things like code, URLs, or technical info that needs to be neatly aligned.
Want to use Monospace? Just highlight the text you want and apply the Monospace style (sometimes called code style).
Example: Need to share a contact email or a code snippet? Monospace makes it super clear to read!
Why This Structure Works
Using proper headings and paragraphs in Squarespace can make your website easier to use and better for SEO. Here’s how this structure helps:
H1 for the Page Title: Squarespace automatically uses H1 for your page title, and that’s exactly how it should be. It tells both visitors and search engines what your page is all about right away.
H2 for Main Sections: H2 headings are great for breaking up your page into main sections. This makes it easier for users to skim and navigate while also signaling key topics to search engines.
H3 for Subsections: Use H3 headings to split up those sections even further. They keep your content organized and prevent it from feeling like one big block of text.
Paragraph Text: Well-written paragraphs make your content flow naturally. You can customize P1, P2, and P3 styles for a clean look, and monospace text is super handy for highlighting details like code or URLs.
White Space: When you use headings properly, you naturally create white space, which keeps your design clean and easy on the eyes.
By following this structure, your website becomes more user-friendly and visually appealing!
Pay Attention To Page Word Count
Word count matters, but there’s no magic number. For website pages and blog posts, there are some general guidelines to keep in mind. Most experts suggest at least 300 words for a page, but ideally, aim for 500-1000 words for primary pages. For blog articles, aim for 1000+ words. This gives you enough space to explain your topic, keep readers interested, and provide real value.
That said, quality is just as important as quantity. Every word should count. Don’t pad your content with fluff or filler—nobody likes that. Instead, focus on writing clear, to-the-point sentences that really get your message across.
Key Tips
Use Headings for Structure, Not Style: Headings organize your content, not just to tweak fonts or sizes.
Keep Headings Clear: Short and meaningful is the way to go. Use H1 for your page title, H2 for main sections, and H3 for subsections.
Make Pages Easy to Read: Break up big chunks of text with some white space—it works wonders for readability.
Stick to the Heading Order: Don’t skip levels! For example, jumping from H1 to H3 without an H2 can confuse things.
Keep It Simple: Most pages only need H1, H2, and H3. H4? Only use it if you have to.
Sample Blog Article With Proper Formatting
Now that we’ve covered how headings and paragraphs can make your Squarespace content clear and easy to read let’s see it in action! A real example always helps, right? It’s much easier to figure out how to organize your content when you can see it laid out.
Grab the sample blog post in the link below to see proper formatting in action. You can even print it out and keep it handy as a guide for your own website pages and blog articles. It’s a simple way to see how good design and structure work together to create a great reading experience!
Conclusion
Want to make your website and blog posts look polished and easy to read? It’s all about creating a smooth, enjoyable experience for your readers! Good formatting makes it easier for people to find what they need, keeps them interested, and even helps reduce bounce rates.
Plus, it’s a win for SEO. Proper headings and keywords can bump up your rankings in search results. By focusing on user experience and SEO, you’ll create content that’s not only helpful but also easy to discover—and looks great while doing it!
About Dreamtime Marketing
Dreamtime Marketing specializes in website design, branding, and blog copywriting for health and wellness professionals, counselors, and coaches. Founded by Hope Himel-Benson, a certified digital marketing strategist with over 20 years of experience and a background in clinical social work, mental health, senior care, and healthcare communications, Dreamtime Marketing helps solo and small group practices to create a professional online presence that attracts the right clients.
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