How Many Words Should A Website Page Have?

Finding the sweet spot where substance meets clarity, creating a connection that truly resonates.

Creating your website likely took countless days, weeks, or even months to perfect—every image, word, and message was carefully chosen to reflect your vision. But what if your site isn’t appearing in search results or feels like something’s missing? The issue might come down to a surprisingly simple yet crucial detail: the word count on your pages.

Word count may seem subtle, but it plays a powerful role in how search engines like Google interpret your website and how visitors engage with it once they arrive. Too few words might leave Google confused about what you offer. Too many, without structure, can overwhelm your readers.

This blog will guide you to:

  • Understand why word count matters for SEO

  • Learn what’s “enough” (and what’s too much)

  • Discover the right balance between search visibility and human connection

Why Does Word Count Matter for SEO Rankings?

Search engines use the words on your site to figure out what you’re about—and whether your page should be shown to someone searching for your services.

According to the Search Engine Journal, word count alone doesn’t determine where you land in search results. But it does contribute to how well your page answers a query. In other words, the length matters only if the content is helpful.

Here’s what search engines look for:

  • Straightforward, keyword-rich content that matches what people are searching for

  • Logical structure using headings and subheadings

  • Enough context to understand the topic of the page

A page with less than 300 words usually doesn’t give Google enough info to categorize it properly. But at the same time, cramming in too many unnecessary words or jargon can make it feel clunky and hard to follow.

Best Word Counts for Different Types of Web Pages

There’s no magic number for website page word count, as it largely depends on your audience, goals, and the type of content you’re offering. However, research and industry best practices suggest balancing clarity, depth, and engagement is key. Shorter pages often work well for simple, action-oriented content, while longer pages are better suited for in-depth guides or informative articles. Here are some general tips to help you decide what works best for your needs.

Primary Website Pages: Home, About, and Services Pages

Recommended: 500–1000 words

Your core pages must clearly state, “This is what we do, who we help, and how you can get started!”

A sharp, crystal-clear message builds trust, boosts your SEO, and puts your brand in the spotlight!

Blog Posts or Educational Articles

Recommended: 1,000–2,400+ words

According to Neal Patel, longer, in-depth blog content tends to perform better in search, especially when it answers specific questions.

Longer content often attracts more backlinks, shares, and time on page.

Short Pages (Team Member, Contact, etc.)

Minimum: 300 words

Even your smallest pages deserve some love! Give your readers (and search engines) the context they need with a few clear, to-the-point paragraphs.

Throw in the right keywords, keep it relevant, and watch your content stand out!

Prioritize Quality Over Quantity in Everything You Do

Google’s algorithms reward content that’s helpful and relevant. So, longer doesn’t always mean better. What matters is keeping your content clear, easy to follow, and focused on your ideal client.

Use your word count wisely by:

  • Focusing on clarity over cleverness

  • Avoiding fluff or filler

  • Using phrases, your clients actually search for

  • Structuring your content with headings and short paragraphs

If it helps your readers feel understood and guides them toward the next step, it’s doing its job.

How to Review and Optimize Your Website Pages for Better SEO

If you already have a website, here are a few questions to help you reassess your content:

  • Does this page explain who I help and how I help them?

  • Is there enough content for Google to understand the page’s topic?

  • Is it easy for someone to scan and know what to do next?

  • Could I add a bit more clarity, detail, or structure to strengthen the page?

  • Are my pages properly formatted for SEO?

Even small improvements—like adding subheadings, linking to another page, or breaking up long paragraphs—can make a noticeable difference in SEO and user experience.

Quick Guide to Writing Effective Website Copy

  • Aim for 500–1000 words on your Home, About, and Services pages to give both your readers and Google the clarity and context they need.

  • Write 1,000–2,400+ words for blog posts or resource pages that explore topics in more depth and answer common questions your audience may be searching for.

  • Keep shorter pages—like Contact or FAQ—at around 300 words to ensure they still offer value without feeling too thin.

  • Focus on being helpful, not perfect. Use natural, client-centered language that reflects your voice and makes your content feel human.

  • Use headings, short paragraphs, and internal links to create a reader-friendly experience and gently guide visitors toward their next step.

Final Thoughts and Key Takeaways

Ready to kickstart your website or give it a fresh new look? This guide has you covered! Make every page clear, organized, and packed with exactly what your visitors—and search engines—need.

A perfect blend of meaningful content and a smooth user experience can take your website to the next level. It builds trust, boosts your visibility, and ensures the right people find exactly what they’re looking for. Remember, great content isn’t about saying more—it’s about saying it with impact.

 

About Dreamtime Marketing
Dreamtime Marketing specializes in website design, branding, and blog copywriting for health and wellness professionals, counselors, and coaches. Founded by Hope Himel-Benson, a certified digital marketing strategist with over 20 years of experience and a background in clinical social work, mental health, senior care, and healthcare communications, Dreamtime Marketing helps solo and small group practices to create a professional online presence that attracts the right clients.

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