As a small business owner, you know that having a website is a must-have in today’s digital age. Did you know that having a blog on your website is one of the most important strategies you can implement to help you attract more customers and grow your business?
In this article, we will review what a blog is and seven benefits of blogging for your business.
What is a Business Blog?
The word “blog” derives from the term “weblog,” which Jorn Barger coined in 1997. He used the term to describe his website, which he called Robot Wisdom. At the time, a weblog was an informational diary with entries published on the World Wide Web.
As blog technology improved and became more user-friendly, businesses began to add blogs to their website to share information about their products and services and connect with potential customers. Today, blogs are an essential part of many businesses’ online presence, and they continue to evolve as a powerful marketing tool.
Business blogs typically contain written content in the form of educational articles or news posts. A business blog can be a standalone news and article based-website such as Entrepreneur and Mashable or a dedicated section of a business’s website like that of Dreamtime Marketing.
Benefits of a Business Blog
Adding a blog to your business website can be highly beneficial. Here are seven reasons to use a blog if you want to grow your business.
1. More Website Traffic with Long-Term Results, Without Ads
Most people think that spending money on ads is the only way to get more website traffic. However, blogging can be a much more effective and sustainable way to grow your traffic.
Every time you publish a new blog post, you create a new piece of content that can be indexed by search engines and found by potential visitors. Over time, as your blog archive grows, you’ll build up a large pool of content that can attract organic traffic from search engines. And unlike with ads, this traffic will continue to come in long after you’ve stopped blogging, providing you with long-term results for free!
2. Build Your Reputation as an Expert
People are more likely to buy products and services from businesses they see as experts. When you write about topics related to your business, you show your potential customers that you know what you are talking about and that you are a leader in your industry. This can help build trust and encourage them to do business with you, ultimately attracting new customers and building relationships with potential clients.
3. Turn Your Readers Into New Leads And Customers
Blogs are the perfect place to add calls to action, one of the most important tactics for getting more leads and customers. Adding calls to action throughout your blog posts encourages readers to take the next step.
Examples of calls to action you can use in a blog post include:
- Sign up for our mailing list
- Download our free e-book
- Call us today for a free consultation
- Schedule a demo with us
- Register for a webinar
- Follow us on social media
- Visit our website
4. Build and Nurture Your Client Relationships
A blog gives you a chance to connect with your customers on a personal level. You can share stories, offer advice, answer questions, and provide helpful information. Individuals who feel connected to you and your business are more likely to do business with you.
5. Increase Your Customer Retention
Attracting a new customer cost far more than keeping an existing one, so it’s important to focus on customer retention. A blog can help you build customer retention by providing valuable content that keeps customers returning for more. You can also use your blog to stay in touch with your customers and tell them about new products, services, and promotions.
6. Generate More Shares and Engagement on Your Social Media Channels
Your blog can also help you generate more social media shares and engagement. By sharing your blog posts on social media, you can reach a larger audience and get more people talking about your business. You can also encourage engagement by adding social media buttons to your blog posts and including calls to action asking readers to share your content.
7. Repurpose Your Blog Content To Scale Your Marketing
Finally, one of the most exceptional benefits of writing regular blog articles is that you can easily repurpose your content to scale your marketing.
For example, you can take a blog post and post links to your blog articles on Twitter, Facebook, and LinkedIn. You can also create short video clips or infographics from your blog posts and share them on YouTube, Instagram, and Pinterest. You can also turn it into an email newsletter or content for an upcoming presentation.
Repurposing blog content helps you save time and money, which is probably the best reason to do so. It also enables you to expand your audience by using it on different platforms and in diversified ways.
Blogging is a great way to generate long-term results for your business. By regularly creating new content, you can keep your website looking fresh and up to date. This, in turn, can help to improve your search engine rankings and can also help to attract new customers to your business.
Also, blogging can help build relationships with customers and clients, establishing you as a thought leader in your industry. Furthermore, if your competitors are not taking full advantage of this marketing strategy, you have a real opportunity to get ahead.
To get the most from your blogging efforts, remember to create valuable content that your audience will want to read. Use good SEO practices, including industry-related keywords and link building. Focus on repurposing and promoting your blog content through your other marketing channels. And finally, be consistent with your posting schedule, whether monthly, biweekly, or daily.
Are you considering starting a blog, or do you have questions about your current one? Do you need help coming up with fresh ideas for blog topics or how to post them for good SEO?
We know what it takes to develop and execute an effective blog marketing strategy and would love to help. Schedule a Discovery Call, and let’s discuss your goals and options.
ABOUT DREAMTIME MARKETING
Dreamtime Marketing is a Baton Rouge-based marketing consultancy that works with service-based professionals and non-profit organizations to develop and strengthen in-house marketing programs. We offer a range of services to quickly ignite your marketing program, from single strategy sessions to VIP Marketing Days, team training, and mentoring support. Discover the best options for you with a complimentary Discovery Consultation Call.
Not ready to talk just yet but interested in learning more about organic marketing strategies that actually work, download a complimentary copy of “10 Powerful Organic Marketing Strategies to Grow Your Business.”