No matter how great your product or service is, you won’t be able to grow your business without reaching a larger audience. Luckily, there are a number of powerful organic marketing strategies that you can use to increase your reach and grow your business. In this article, we’ll explore some of the most effective marketing strategies for businesses of all sizes, many of which are low-cost. So, whether you’re just starting out or you’re looking to take your business to the next level, read on for some helpful advice!
organic marketing Strategies to Increase Your Reach and Grow Your Business
1. Business Website
2. Business Social Media Accounts
Review and update your social media accounts. Ensure profiles are current and visually on brand. If managing multiple platforms is taxing, choose one or two best accounts for your audience that you also enjoy, and focus on those only. Unpublish or deactivate accounts that you do not plan to use for now.
A reminder that in business, the goal of social media is to move people from Facebook, Instagram, etc., and over to what you own and control…like your website and your email list! At least 20-30% of posts should guide them to visit your website and join your email list.
3. Client Email List
Your email list is your most valuable client communication tool. Most people check their email daily, but not necessarily brand social media pages or websites.
Focus on growing your mail list. Use a QR code where possible for a potential lead or contact to scan and join. Provide an opt-in link on your website and social media pages.
Using emails to follow up and stay in touch with new contacts and leads is at the heart of digital marketing and is reported to have the highest ROI of organic marketing strategies. It is also one of the most overlooked because there is a terrible myth that email marketing is dead.
Ponder this. Before you can buy anything online or get a brand’s discount code or freebie, you must give them your email address, right? And what happens after that? You get added to their email marketing list! Now they can keep in touch with you on their terms and timeline. They also use it to target you on social media when running ads. Genius right!!
If you need information on a free to low-cost email marketing system, 7 Best Email Marketing Services for Small Business (2021) is a great place to start.
4. Client Reviews
Ask your clients for reviews or testimonials and use them on your website, social media, print collateral, and more. Reviews not only boost your SEO and help you get found online, but they significantly impact a potential client’s confidence in your services and decision to contact you. They also have a more prolonged presence than social media posts.
5. Website Blog Articles
Create blog articles for your website relevant to your target audience and share them on a regular schedule. Use good SEO formatting and keywords that attract your ideal client. Adding a pdf download to the article can be a great email opt-in to capture these warm leads.
6. Monthly Newsletters
Incorporate email newsletters into your marketing to keep customers informed of current events, promotions, and educational blog articles. Start monthly and then move to twice a month if you have more valuable information to share. Check your analytics to see how your audience is responding and adjust accordingly. See the article referenced above for popular options.
7. Business Press Releases
Share your events, expanded services, and company awards through press releases. Post it to your website blog, share it on social media, and submit it to your professional industry and business community publications. If printed by other sources, use the opportunity to share that with your audience as well.
8. Online Forums
9. Guest Presentations
Do you like to write, talk, or teach? Consider writing guest articles for others in your industry or being a guest speaker. Both expand your reach to potentially hundreds or thousands of new contacts and allow potential clients to get a sense of your expertise and unique personality.
Guest blog posts with a link to your website are great for more website traffic. Photos from speaker events make for great promotional and social media content. Remember to thank and tag the organization or business for even more exposure and reach.
10. Professional Referrals
Talk to people about what you do. You may be surprised who they know that can use your services. Referrals from a trusted friend or colleague are valuable warm leads.
It is also essential to ask for referrals when someone expresses an interest in what you do. When others know you are open to taking new clients, they are more likely to think about someone at that moment.
These ten organic marketing strategies certainly do not entail every possible option, but they are fundamental strategies for long-term success. If it has been a while since you reviewed your marketing strategies, I challenge you to block out time this month to do it. Use it as a checklist or guide to find opportunities to reach more clients and grow your business this year and beyond.
What was the last thing you tried with your business that successfully increased your reach and growth? Let us know in the comments along with how long it took to see positive results.
About Dreamtime Marketing
Dreamtime Marketing is a Baton Rouge-based marketing consultancy that works with professionals and organizations to develop and strengthen in-house marketing programs. We offer a range of services, from single sessions to long-term consulting, training, and support for traditional and digital marketing strategies. Discover the best option for you with a complimentary Discovery Call.