Social Media Updates Professionals Need To Know In 2023

Social media is a valuable marketing, networking, and PR tool for professionals, but it can be tough to keep up with all the new social media updates and trends, especially when you’re busy running your own business or seeing clients. 

In this blog, we are taking a look at recent reveals for social media channels most used by professional service providers: LinkedIn, Facebook, and Instagram. These platforms are constantly changing, so it’s crucial to stay up-to date and be prepared to adapt to get your desired results.

Although the informative, educational content you share may be timeless, how you serve them on these platforms must change with the times.

Let’s dive into what you need to know and changes you need to make to maximize your social media results.

The Latest In LinkedIn Posting Best Practices

LinkedIn is a great platform for professional service providers. It’s a great place to network with potential clients, decision-makers, and referral sources, all while staying up-to-date on industry trends. And with its focus on career and professional development, it’s also great for building your personal brand.

LinkedIn Company Pages are a game-changer. You can create an online profile for your business, post content, share videos and pictures, and keep followers updated with your latest news.

And because LinkedIn is a professional platform, your online business profile is a great way to increase visibility and improve search engine rankings.

If you want to boost your reach and maximize your content performance on LinkedIn here are some posting best practices for 2023.

  • Post 1-3 times per week, at least 18 hours apart. This will help you to reach a wider audience and avoid flooding your followers’ feeds.
  • Post on Monday-Thursday, 9:30 am-11:30 am; Friday-Sunday, 1:00 pm. These are the times when most LinkedIn users are active, so you’ll be more likely to get seen.
  • Use text between 1,200-1,800 characters. This is the sweet spot for engagement on LinkedIn.
  • Avoid changing your post the first 10 minutes. LinkedIn penalizes posts that are edited too soon after they’re published.
  • Prioritize posting PDFs, carousels, text, and images. Links in posts get less reach, so focus on these other formats.
  • Generate engagement within the first 90 minutes. The first 90 minutes are critical for engagement on LinkedIn. If you can get people to comment, share, or click on “see more,” your post will be seen by more people.
  • Respond to comments within 12 hours. This shows that you’re engaged with your audience and that you care about their feedback.

Following these recommendations will help you get more views, engagement, and reach on LinkedIn to grow your professional network and build your personal brand!

Facebook User Behaviors are Changing

Facebook is the big kahuna of social media. It’s a great place to share content, collaborate with other professionals, and build relationships with current and potential clients. And with its ability to reach a wide audience and easily target specific demographics, it’s a must-have for service-based businesses.

But here’s the thing: Facebook consumption behaviors are changing, so it is becoming more of an entertainment provider than a social network for personal updates. This is likely due to the rise of short-form video content, which is more engaging and easier to consume than longer-form posts.

So, what does this mean for you? It means that if you want to succeed on Facebook, you need to focus on creating short, engaging video content. This could be anything from behind-the-scenes footage of your work to educational videos about your industry.

The good news is that it’s not too late to start. Facebook is still a powerful platform for businesses, and if you can master short-form video content, you’ll be well on your way to success.

Here are a few tips for creating effective Facebook content:

  • Use short-form video content. This is the most popular type of content on Facebook, so it’s a great way to get your message seen.
  • Be visual. People are more likely to engage with content that is visual, so make sure to use images and videos in your posts.
  • Tell stories. People love to hear stories, so use your content to tell stories about your business, your clients, and your work.
  • Be personal. People connect with people, so don’t be afraid to show your personality in your content.
  • Be consistent. The more you post, the more likely you are to reach your target audience.

If you follow these tips, you’ll be well on your way to creating effective Facebook content that will help you grow your business.

Behind The Curtain: How The Instagram Algorithm Works

Instagram is for professionals too!  “The Gram” is one of the most popular social media platforms, with over 1 billion users. And it’s the perfect place to showcase your professional services in a visually appealing way. Whether you’re sharing photos or videos, it’s an effective way to spread brand awareness and reach potential customers who appreciate a no-fuss, inspirational, less political platform. It is also a fun platform if you have a creative personality.

The Instagram algorithm can seem like a mystery, but lucky for us, CEO Adam Mosseri recently released a video diving into Instagram ranking, reach, and myths like shadow banning.

Did you know that Instagram’s algorithm is not one algorithm? That’s right, it’s actually a bunch of algorithms and processes that work together to personalize the content each Instagram user sees.

In the video, Mosseri breaks down the different factors that the Instagram algorithm considers when ranking content, including:

Here are five takeaways to grow your Instagram audience:

  1. Experiment and find what content resonates best with your audience. What kind of content do they like? What kind of content do they interact with the most? Once you know what your audience likes, you can start creating more of that content.
  2. Use Insights to uncover trends and improve user engagement. Insights can tell you a lot about your audience, including what times they’re most active, what kind of content they like, and which of your posts are getting the most engagement. Use this information to improve your content and reach more people.
  3. Work with other popular professionals in your niche. This is a great way to reach new audiences and get your content seen by more people. When you collaborate with others, you can share each other’s posts and promote each other’s work.
  4. Check your account status regularly. Make sure you’re following the Community Guidelines and that your account is in good standing. If there are any issues with your account, you’ll want to fix them as soon as possible.
  5. Focus on creating your own original content. Don’t just share other people’s work. Create your own unique content that will capture people’s attention and make them want to follow you.

Here are some additional tips:

  • Post consistently. The more you post, the more likely you are to be seen by new people.
  • Use relevant hashtags. Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, your posts will show up in the search results for those hashtags.
  • Engage with your audience. Respond to comments and questions, and like and comment on other people’s posts. This will help you build relationships with your followers and encourage them to interact with your content.
  • Be patient. It takes time to grow an Instagram audience. Don’t get discouraged if you don’t see results overnight. Just keep creating great content and engaging with your audience, and you’ll eventually start to see results.

Implement these recommendations from Instagram recommendations to help your content ranking and provide you with more visibility and engagement with your ideal clients.


Social media is a great way to reach new clients and grow your business long-term. But to succeed, it’s crucial to stay up-to-date on the latest trends and be willing to make changes to be well-positioned for success. This doesn’t mean you have to follow every trend, but knowing what’s going on is helpful to adapt your strategy accordingly.

If you’re feeling overwhelmed by the constant changes or have limited time for content creation and engagement on multiple platforms, choose only one social media channel and put all your efforts into it. This will help you focus your efforts and maximize your time. 

Remember, consistency is also critical for success; social media is a marathon, not a sprint. It takes time to build a following and generate engagement. But if you’re patient and consistent, you can use social media to reach new clients, achieve your marketing goals, and grow your business.


Dreamtime Marketing works with helping professionals and organizations throughout the United States. We offer a range of marketing consulting and done-for-you services to ignite your marketing program and connect with more of the clients you love to serve. Discover the best option for you when you schedule a free discovery consultation.

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